NJSPRA Spring 2025 Workshop
Driving the Communication Train: Getting Everyone on Board with Your Outreach
Thursday, March 13, 2025
9:00 a.m. - 2:30 p.m.
Breakfast/Check-In Open at 8:30 a.m. RSVP/Registration
Absolutely Required by March 7th, Including for Active Members
Hear strategies for crafting a communication vision that aligns with and amplifies the district’s overarching goals. These sessions will dive deep into proactive communication techniques, mastering crisis communication, and building lasting trust with key stakeholders. Learn how the superintendent can partner with the communications team to effectively engage diverse audiences—parents, students, and community members.
Speakers:
School Communication: The Cornerstone for Stability and the Catalyst for Success
Shauna C. DeMarco, Superintendent of Schools - Ramapo Indian Hills
Essential Voices: Amplifying Impact Through Cabinet-Level Communicators
Heather Daniel, Director of Communications and Policy - Edison Township Public Schools, 2024 NJSPRA Communicator of the Year
.jpg)
Rate, Revamp, Rise: Boost Your Communications with NSPRA’s Rubrics
Sandy Cokeley, APR; NJSPRA Executive Director
Don’t go it alone. Learn how the National School Public Relations Association’s Rubrics of Practice can help you take an honest and objective look at your communications program and provide direction for improvement and growth.
_____________
Ticket to Ride –
Engaging Stakeholders from the Start
Interact with our panel of community experts, including representatives of the Board of Education, Home and School Association, and local communities as they share how to involve key stakeholders early in the communication process and ensure they feel heard and valued.
Our Panel:
-
Joe Fleres - Assistant Superintendent - Bloomfield School District
-
Jay Dugan - Chairman, Shop Hamilton
-
Shannon Peng - President, Edison Township Board of Education
-
Lisa Schultz - Chairperson, Hamilton Township School District PTA
______________
Announcement of the 2025 Communicator of the Year!
Help us celebrate this year's winner!
Logistics
NJPSA FEA Conference Center
12 Centre Drive Monroe Township, NJ 08831
Included with Active NJSPRA 2024-2025 Membership
(Dues must be paid in full or purchase order received in order to attend)
RSVP/Registration required, including for active members
and due by March 7th
Members unable to attend may send a substitute from their district
Contact executivedirector@njspra.com for alternate registration code.
Guests Welcome - $125 per
Includes continental breakfast (available at 8:30am) and lunch
Champion Sponsors
Interested in speaking or presenting at future NJSPRA events?
Contact VP of Programming, Christine Corliss
